Martina Liggesmeier
Freelance Advisor - Market- and Competitor Analysis, Due Diligence, Strategy

References


Market and Competitor/ 

Commercial Due Diligences

  • Commercial due diligence incl. market modelling for a provider of software for construction firms (client: strategy consultancy/ PE-Investor)
  • Commercial due diligence on a vertically-integrated online furniture retailer (client: growth investor)
  • Commercial due diligence on a software provider for car retailers (client: leading online marketplace)
  • Commercial due diligence on a provider of security solutions for SAP software (client: strategy consultancy/ PE-investor)
  • Market modelling and competitor analysis for a provider of POS- and unified-commerce software (client: growth investor)
  • Competitive landscape of proptechs and M&A-strategy (client: leading online property portal)
  • Market overview physical therapy in Germany (client: strategy consultancy/ mid-market PE-investor)


Buy-side and sell-side reports on targets in the following sectors:

  • TMT and digital business models: Online retail, online classifieds, online price comparison, online services, software, IT services, broadband services
  • Retail and consumer: Food production and retail, fashion and accessories, furniture, sports equipment
  • TMT: Broadband services, IT services, software
  • Other: Construction and technical building services, various professional services, healthcare services and e-health


Strategy/ Business Plan

  • Development of a strategy paper and business plan modelling for a streaming media platform
  • Support in the creation of a strategy presentation for investors and internal stakeholders of an online media company
  • Business planning for the online sales channel of a luxury eyewear label
  • Commercial feasibility study including an analysis of possible volumes and price points for a greenfield project in wood production
  • Internalisation strategy for a DTC-retailer of women's sportswear

     

    Implementation

    • Strategy development, product definition and detailed measures for implementing the innovative industry 4.0-business of a machinery company
    • Project management office for the introduction of a new media product at a broadband services provide