Martina Liggesmeier
Freelance Advisor - Market- and Competitor Analysis, Due Diligence, Strategy


Market- and Competitor Analyses

Typical Questions

  • What development will the market for X take? What players on this market fit our investment strategy?
  • We would like to expand our business. What countries in Eastern Europe are most attractive for a market entry?


Time Frame

  • Several days to few weeks
  • Full time or part time
  • Charged based on hourly rates or day rates


Types of Cooperation

  • Contract research, i.e. self-dependent work based on agreed scope of work  OR
  • Work in the client’s team as a consultant or project manager


Output Formats

  • „Ready-made“ reports in powerpoint or delivery of single slides
  • Formatted, self-explaining excel-sheets
  • Client format or own format


VALUE ADD

Functional skills: Deep expertise in traditional business research, financial and KPI-analysis

Industry knowledge: Especially in consumer and retail industry, tech, online businesses, telecom, pharma and health

Varied knowledge sources: Pragmatic approaches including desk research, expert interviews and on-site research such as mystery shopping

Large network: Other service providers and specialists can be onboarded where required and sensible 



Commercial Due Diligence (CDD)

Typical Questions

  • We would like to perform a Commercial Due Diligence on company X.
  • We require a factbook for potential investors that highlights the development of our business and its positioning within the market.

Time Frame

  • Few weeks
  • Usually full time
  • Charged based on day rates

Type of Cooperation

  • Contract research, i.e. self-dependent work based on agreed scope of work   OR
  • Work in the client’s team as a consultant or project manager

Output Format

  • „Ready-made“-reports in powerpoint
  • Bankable report in cooperation with advisory firms
  • Client format or own format



VALUE ADD

M&A experience: Smooth cooperation with other advisors and target company management/ founders  

Flexible degree of support: Ranging from pre-due diligence work such as initial view on Investment Memorandum and preparation of question lists to limited or full scope due diligences

Functional skills: Deep expertise in traditional business research, financial and KPI-analysis

Industry knowledge: Especially in consumer and retail industry, tech, online businesses, telecom, pharma and Health