Martina Liggesmeier
Freelance Advisor - Market- and Competitor Analysis, Due Diligence, Strategy


Strategy and Business Plan

Typical Questions

  • How can we build a digital service offering and what is the underlying business case?
  • In light of a new financing round, we would like to refine and check the plausibility of our top line planning.

Time Frame

  • Few weeks
  • Full time or part time
  • Charged based on day rates


Type of Cooperation

  • Usually in cooperation with the client in cross-functional teams, e.g. Strategy, Marketing & Sales, Finance


Output Format

  • Reports and presentations in powerpoint and/ or excel models
  • Client format or own format


VALUE ADD

Management of process: Extensive experience in holding interdisciplinary workshops

External input: What are typical KPIs? What do competitors? Is the business plan attractive and believable? (investor perspective)

Plausibility and consistency: Stringent reflection of market parameters and strategic measures in the business model (top line drivers).

Neat and compelling presentation of corporate strategy and planning in presentations and reports